ABOUT US

ORiGiN STORY

Origin Story is a creative studio — a business that gives us the freedom to use our gifts and creativity in a variety of ways. 

We each bring a multitude of talents to the table. We’re eager to use those talents for the benefit of our communities.

We hope to become your creative partners and your first stop with any creative project that’s beyond your capacity or confidence.

WHO WE ARE

Mobolaji Ayeni

Principal

Will Jones III

Creative Director

OUR ORiGiN STORY

Origin Story was born from two inspirations.

First, a desire to spend our working time doing what we love. Using our creative brains to solve complex challenges and design compelling collateral light us up. Seeing our friends, family, neighbors, and colleagues win lights us up even more.

We’re creating a way of life that leans into our talents for the benefit of our community.

Our second inspiration was a desire to truly embody our values in how we work. As Black people, the legacies we carry are shadowed and glorious. Where there is pain, there is also resilience and triumph.

Our ancestors worked and suffered so we could have a better life. While the cost was great and the victory not yet complete, they succeeded. It’s imperative that our approach to work embodies their wildest dreams.

Origin Story was created in honor of our ancestors and their creativity, passion, and labor.

OUR APPROACH

Our approach is a living rejection of grind culture. In practice, this means we’re a partner that shares and lessens the load you carry everyday.

It also means we prioritize time to:

rest, reflect, and recharge

practice and improve — not just perform

team-build, because trust and respect are the roots of collaboration

break out of our comfort zones, find new inspiration, and get creative

In our time together, we’ll become the future we want to see for the generations that follow.

One day, it will be our legacies that propel them forward.

OUR VISION & VALUES

At Origin Story, we draw on creative power to share your genius.

Our vision is our ancestors’ wildest dreams come true: to be part of a thriving community where all people are able to live into their dreams.

A community bursting with art, culture, and storytelling.

A community steeped in love, accountability, candor, and respect for the divine in each other.

A community of play, laughter, and rest.

As we make this dream our reality, we work in ways that honor our core values:

Abundance
we work from a reality of abundant opportunities and resources

Humanity & Realness
we honor people as complex, nuanced human beings

Creativity, Practice & Play
we center creativity, practice, and play in everything we do

Ease & Rest
we make work easy and prioritize rest.

ORiGiN STORY

Origin Story is a Black-owned creative studio based in Detroit.

We draw on our creative power to help organizations, artists, and brands tell their stories.

We can’t wait to help you tell yours.